We and our service providers may collect personal information in connection with your application for, and creation of, a Dakota Product account, including Know Your Customer (“KYC”) information, such as, your name, business’s name, state of incorporation, type, mailing address, your employer tax identification number (or comparable number issued by a government) or social security number, and personal identification information for all material beneficial owners of your business. We may also collect your bank account number, payment card primary account number (“PAN”), and tax identification number.

We collect information about the transactions made on the Dakota Products, such as the wallet addresses of the recipients and the senders, their names, your account balance, payment history, currency amounts, currency preferences, payment methods, dates, and/or timestamps.

When you sign up to use the Dakota Products, you may choose to connect the Dakota Products to your bank account. If you do so, we will collect your bank account number and account balance. The Dakota Products may also enable you to: (A) store information about the digital assets and currencies on decentralized blockchains (each, a “Blockchain”) that Dakota, in its sole discretion, elects to support (each, a “Supported Digital Asset”) to facilitate transactions; and (B) monitor deposits, view balances of, and stake your associated Supported Digital Assets. Dakota will collect information related to such Supported Digital Assets.

We may collect personal information, such as your name, or company name, when you request information about Dakota or the Dakota Products, register for our newsletter, request support, or otherwise communicate with us.

We and others who use the Dakota Products may collect personal information that you submit or make available through our interactive features (e.g., social media pages). Any information you provide using the public sharing features of the Dakota Products will be considered “public,” unless otherwise required by applicable law, and is not subject to the privacy protections referenced herein.

We may collect personal information from individuals when we attend or host conferences, trade shows, and other events.

We may collect personal information from individuals and third parties to assess and pursue potential business opportunities.

We may post job openings and opportunities on the Dakota Products. If you respond to one of these postings, we may collect your personal information, such as your application, CV, cover letter, and/or any other information you provide to us.

We may collect certain information automatically when you use the Dakota Products, such as your Internet protocol (IP) address, user settings, MAC address, cookie identifiers, mobile carrier, mobile advertising and other unique identifiers, browser or device information, location information (including approximate location derived from IP address), and Internet service provider. We may also automatically collect information regarding your use of the Dakota Products, such as pages that you visit before, during and after using the Dakota Products, items that you search for via the Dakota Products, information about the links you click, the types of content you interact with, the frequency and duration of your activities, and other information about how you use the Dakota Products.

We, as well as third parties that provide content or other functionality on the Dakota Products, may use cookies, pixel tags, and other technologies (“Technologies”) to automatically collect information through your use of the Dakota Products.

This includes Technologies that allow you access to the Dakota Products, applications, and tools that are required to identify irregular website behavior, prevent fraudulent activity, improve security, or allow you to make use of our functionality;

We may use Technologies to assess the performance of the Dakota Products, including as part of our analytic practices to help us understand how individuals use Dakota Products (see Analytics below)

We may use Technologies that allow us to offer you enhanced functionality when accessing or using the Dakota Products. This may include identifying you when you sign into the Dakota Products or keeping track of your specified preferences, interests, or past items viewed;

We may use Technologies and other third-party tools to process analytics information on the Dakota Products. These Technologies allow us to better understand how our digital Services are used and to continually improve and personalize the Dakota Products.

We may use personal information to create de-identified and/or aggregated information, such as demographic information, information about how you use the Dakota Products, information about the device from which you access the Dakota Products, or other analyses we create. De-identified and/or aggregated information is not personal information, and we may use, disclose, and retain such information as permitted by applicable laws including, but not limited to, for research, analysis, analytics, and any other legally permissible purposes.

Notwithstanding anything to the contrary in this Privacy Notice, information you make available on the blockchain network via the Dakota Products, such as your user information and related electronic wallet address may be shared with third parties, made publicly visible and/or appear as part of or any other applicable Blockchain network, including when you conduct any sales, purchases, or other related activities through the Services. In these situations, the personal information you share may not be able to be modified or deleted due to the immutable nature of the Blockchain. The foregoing disclosure may be made for purposes related to facilitating those activities or transactions on the Blockchain, including without limitation making payments to Dakota.

We may share your personal information with our third-party service providers and vendors that assist us with the provision of the Dakota Products. This includes service providers and vendors that provide us with IT support, hosting, payment processing, customer service, and related services.

We may share your personal information with business partners to provide you with the Dakota Products you have requested. We may also share your personal information with business partners with whom we jointly offer products or services.

We may share your personal information with our corporate affiliates.

We may use third-party application program interfaces (“APIs”) and software development kits (“SDKs”) as part of the functionality of the Dakota Products. For more information about our use of APIs and SDKs, please contact us as set forth in “Contact Us” below.

If you receive an unwanted email from us, you can use the unsubscribe link found at the bottom of the email to opt out of receiving future emails. Note that you will continue to receive transaction-related emails regarding the Dakota Products you have requested. We may also send you certain non-promotional communications regarding us and the Dakota Products, and you will not be able to opt out of those communications (e.g., communications regarding the Dakota Products or updates to our Terms or this Privacy Notice).

Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers.

including:

of your personal information where it is inaccurate or incomplete;

of your personal information;

of or Object to our processing of your personal information; and

to our processing of your personal information. Please note that your withdrawal will only take effect for future processing and will not affect the lawfulness of processing before the withdrawal.

You have consented to the use of your personal information, for example to use cookies.

We need your information to provide you with the Dakota Products, for example to respond to your inquiries.

We have a legal obligation to use your personal information, for example to comply with tax and accounting obligations.

We or a third party have a legitimate interest in using your personal information. In particular, we have a legitimate interest in using your personal information for product development and internal analytics purposes, and otherwise to improve the safety, security, and performance of the Dakota Products. We only rely on our or a third party’s legitimate interests to process your personal information when these interests are not overridden by your rights and interests.